Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
In addition, OTT is cheaper than conventional subscription TV.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
Cost-conscious users find this model attractive.
Recently, FAST services have gained attention as an example of ad-based streaming.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
It also offers various content, expanding user choice.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported website services will likely attract more viewers.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.